Case Study: Narrative Branding

The
Severance.

"The work is mysterious and important." Translating psychological alienation into a coordinated visual system.

Narrative Extraction

The design utilizes the numerical system of Macrodata Refinement to evoke the duality of identity. The goal was to create a "visual uniform" for the existential worker.

Visual Contrapasso

Specular pictograms with a fractured texture symbolize the leak between professional life (Innie) and private life (Outie). The central light point represents the moment of transition.

01 / Design Logic

Data Refinement Schematics

"Grid Analysis: Corporate Data Logic"

Export Models

Black Model

Dark Variant (severance-b.png)

White Model

Light Variant (severance-w.png)